5 Email Templates That Convert Estimates into Signed Contracts

You send an estimate and then crickets. The customer seemed interested, but now they're not responding. Sound familiar? Here are 5 proven email templates that convert estimates into signed contracts.

Why Follow-Up Emails Matter

80% of sales require 5+ follow-ups, but 44% of salespeople give up after one follow-up. Following up increases close rates by 30-40%.

Template 1: The Estimate Delivery Email

Send this immediately after your site visit with the estimate attached.

Template 2: The Quick Check-In

Send this 3 days after the estimate to make sure they received it.

Template 3: The Value Reminder

Send this 7 days after the estimate to differentiate yourself from competitors.

Template 4: The Social Proof Email

Send this 14 days after the estimate with recent project photos and testimonials.

Template 5: The Final Call

Send this 21 days after the estimate as your last follow-up.

Bonus Template: The Lower Quote Response

Use this when a customer says they got a lower quote from a competitor.

How to Customize These Templates

Make these templates your own by adding your personality and specific details.

The Follow-Up System

Set up a systematic process to ensure you never forget to follow up.

Conclusion

Most painters lose deals not because their pricing is wrong, but because they don't follow up effectively. Use these templates to stay top-of-mind.