How to Create a Before & After Portfolio That Sells

Before/after photos are your most powerful sales tool. They provide instant proof of your skills and help prospects visualize what you can do for their home.

Why Before/After Photos Matter

Visual proof is 10x more powerful than words. Contractors with strong portfolios close 40% more deals.

How to Take Professional-Quality Photos

You don't need expensive equipment - just your smartphone and these techniques.

The Perfect Before Photo

Take before photos at the start of every project, even if the customer doesn't ask.

The Perfect After Photo

After photos should showcase your best work in the best light.

Lighting Tips

Lighting makes or breaks your photos. Natural daylight is your best friend.

Composition Tips

Use the rule of thirds and proper framing to create professional-looking photos.

Organizing Your Portfolio

Organize photos by project type, room, and style for easy searching.

Creating Compelling Before/After Comparisons

Side-by-side comparisons are more powerful than individual photos.

Where to Showcase Your Portfolio

Display your portfolio on your website, Google Business Profile, social media, and in estimates.

Conclusion

A strong before/after portfolio is your 24/7 salesperson. Make it a habit to document every project.